Website redesign without losing Google rankings

A new website can lose half of its Google traffic if migrated carelessly. First we list what already works on your website – and keep it.

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Short answer

When redesigning a website, the key is to keep what Google already values: pages with traffic, their URLs or 301 redirects, headings and internal links. Before the rebuild we list all existing pages and decide what to keep, merge, redirect or remove.

How we do it

01
Inventory
All pages, their traffic, links and rankings.
02
A decision for each
Keep, improve, merge, redirect, remove.
03
New website
Structure, design, speed.
04
Migration
301 redirects, sitemap, Search Console, monitoring.

When it’s time to redesign

It’s slow on phones and awkward to use.
You can’t edit it yourself, or every change means calling a developer.
It no longer reflects what you do or how much you’ve grown.
It doesn’t generate enquiries even though people visit.
It’s built on outdated technology nobody maintains anymore.

How we keep your Google rankings

Every old URL with traffic or backlinks gets a 301 redirect to the matching new page. We carry over headings, descriptions and valuable content. After launch we monitor Search Console errors and traffic for several weeks.

We did the same on this website: the old mingo.lt URLs redirect to the new pages.