WordPress or a custom system: when does each fit?

Short answer

WordPress suits most business websites and online stores: it's easy to edit, cheaper and doesn't tie you to one developer. A custom system is worth building when the website is a product – with user accounts, complex business logic, high load or integrations that don't fit WordPress.

WordPress if…

it's a business website or online store
your team will edit the content
a fast start and affordable maintenance matter
you need SEO and content

A custom system if…

it's a product or platform with accounts
the logic is complex and unique
many users at the same time
you need deep integrations

Why we usually recommend WordPress

WordPress powers a large share of the world’s websites. That means many specialists, many proven solutions and no dependence on a single agency. With a custom theme and minimal plugins, a WordPress website is fast and secure.

When WordPress becomes limiting

When users create, edit and share data (portals, platforms).
When the business logic is more complex than publishing content.
When you need to process lots of data or users at the same time.

Hybrid

Often the best solution is both: WordPress for the marketing website and content, a custom application for the product or client portal. Marketing can change content quickly, and the product stays stable.

Service