Royaltubs.co.uk
Hot tub manufacturer's online store for the UK
EU funding for websites, online stores and business digitalisation
EU funds can partly finance an online store, e-sales system, product configurator, process digitalisation or AI solutions. We explain which measures fund this, whether your project fits, and deliver the IT part from technical specification to reporting.
Short answer
EU support for digitalisation in Lithuania is distributed through calls, most often announced by the Innovation Agency (Inovacijų agentūra). For example, the 2023 call "MVĮ skaitmeninimas" (SME digitalisation) offered up to €25,000 per activity for e-sales solutions or product configurators (up to €50,000 for both). The company usually co-finances part of the costs, and costs incurred before the application are usually not reimbursed. MINGO acts as the IT supplier: technical specification, delivery and reporting documents.
Who it's for
- SMEs planning an online store, e-sales or expansion abroad
- Manufacturers needing a product configurator or ordering system
- Companies that already received EU funding and need a reliable IT supplier
- Companies planning an application that need a realistic IT scope and price
When you don't need us
- We don't write applications or administer projects – we work alongside your consultant
- If the project has already started (contract signed or paid), funding is usually no longer possible
We'll say it openly – even if it means we won't take the project.
In short. EU funding is not “free money for a website”. It is partial financing for a specific digitalisation goal: selling online, shortening the ordering path, automating processes. The clearer the link to such a goal, the better the chance of funding.
What EU funding usually covers
E-sales
An online store or e-sales system: orders, payments, online contracts, accounting integration.
Product configurators
A 2D or 3D configurator where customers build a product, see the price and order.
Process digitalisation
Order management, CRM, warehouse or production systems, ERP integrations, document automation.
Artificial intelligence
AI assistants for support and sales, document processing, forecasting – especially in manufacturing.
Digitalisation audit
Process analysis and recommendations on what and how to digitalise (e.g. digital voucher projects).
New markets
A multilingual website or store as part of a wider business development project.
What is usually not funded
- Costs incurred or committed before the application.
- Routine maintenance, hosting and domain after the project.
- Advertising budgets – unless the call explicitly allows them.
- VAT, if the company can reclaim it.
- Work not related to the goal described in the application.
Real call examples
| Call | Administered by | What it funded | Amount per project |
|---|---|---|---|
| “MVĮ skaitmeninimas” (2023) | Innovation Agency | E-sales contract solutions, visual product and service configuration | Up to €25,000 per activity, €50,000 for both |
| Digital voucher projects | Innovation Agency | Process audit, digitalisation and AI recommendations, consulting | E.g. €6,000 of EU funds (completed project) |
| Support for business development in rural areas | National Paying Agency | Non-agricultural business development investments in rural areas | Per call |
Amounts, rates and deadlines change with each call – current ones are published on esinvesticijos.lt and inovacijuagentura.lt. Checked October 2026.
Does your project fit? Check in 1 minute
Is your company a micro, small or medium enterprise (up to 250 employees)?
Has the project not started yet – no supplier contract signed and nothing paid?
Is the project about online sales, a configurator, process digitalisation or AI?
Could the company co-finance part of the costs and pay before reimbursement?
Has the company received less than €300,000 of de minimis aid in the last 3 years?
How an EU project works with MINGO
- Eligibility checkA free call: your goal, which measure fits, what budget you need.
- Technical specification and priceFeatures, integrations, deadlines and a realistic price for the application.
- Application and decisionYour consultant or you submit the application. We don’t start work before the decision.
- ProcurementWe submit an offer under your procurement terms.
- Delivery in stagesBuilt to the project schedule, each stage handed over with a description.
- ReportingActs, a feature list mapped to the application, website publicity, information for the solutions report.
Example: Gamteka
Gamteka.lt – a multilingual website with an online store for a water filter manufacturer, built within the company’s EU-funded business development project.
What we've already built
All projects →
Royaltubs.co.uk
Hot tub manufacturer's online store for the UK
Consolva.lt
Building and finishing materials online store
Inzinerijosslenis.lt
Services website with an online store and SEO structure
Ekroviklis.lt
Website with an online store for EV charging
All4hair.lt
B2B and B2C online store for professional cosmetics
Dusios.lt
Online store with a course platform
FAQ
FAQ
How much EU funding can a website or online store get?
Each call sets its own limits. For example, the 2023 "MVĮ skaitmeninimas" call offered up to €25,000 for e-sales solutions, up to €25,000 for product configurators and up to €50,000 for both. The company co-finances part of the costs.
Is there an open call right now?
Calls are announced periodically on esinvesticijos.lt and inovacijuagentura.lt. Contact us and we'll tell you what is open or planned for your project.
Can we start building now and get funding later?
Usually not. Costs incurred or committed before the application are generally not eligible.
Do we receive EU money upfront?
Usually costs are reimbursed through payment claims, so the company needs funds to pay for the work first. Some calls allow advance payments.
What is de minimis?
A ceiling for small state aid. Since 2024 a company may receive up to €300,000 of de minimis aid over 3 years. Many digitalisation measures are granted under this rule.
Have a project? Let's see what we can make of it.
No obligation · We reply within 1 business day · Short project review free of charge